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Green Team Top 10 – #6 Brand the Green Team

Wednesday, February 15th, 2012

Dani GlaserA Green Team is a group of motivated staff, representative of ALL organizational disciplines that learn and work together to improve the organization’s environmental impact, reduce costs, and create a healthier place to work. In this series, we will explore the top ten essential components of a successful Green Team program.

6. Brand the Green Team

Brand the Green Team by creating a logo and tagline that blends the business identity and sustainability mission.  The logo and tagline should be engaging and highly visible, appearing on all Green Team communications and media vehicles.  A great way to engage the entire organization about your green efforts is to hold a logo contest. Announce the winner at an organization-wide meeting.  Reward the winner by publicizing their name on the company website or offer an incentive such as “lunch with the company president”. Continue Reading »